{"id":1530,"date":"2019-06-04T10:54:00","date_gmt":"2019-06-04T10:54:00","guid":{"rendered":"https:\/\/arc.academy\/?p=1530"},"modified":"2024-10-23T17:21:55","modified_gmt":"2024-10-23T17:21:55","slug":"zashho-reshi-da-uchish-magistraturata-po-branding-veneta","status":"publish","type":"post","link":"https:\/\/arc.academy\/bg\/novini\/zashho-reshi-da-uchish-magistraturata-po-branding-veneta\/","title":{"rendered":"ARC Academy \u043e\u0431\u044f\u0432\u044f\u0432\u0430 \u043a\u043e\u043d\u043a\u0443\u0440\u0441 \u0437\u0430 \u043c\u0430\u0433\u0438\u0441\u0442\u044a\u0440\u0441\u043a\u0438 \u0441\u0442\u0438\u043f\u0435\u043d\u0434\u0438\u0438 \u043f\u043e \u201c\u0420\u0435\u043a\u043b\u0430\u043c\u0430 \u0438 \u0431\u0440\u0430\u043d\u0434 \u043c\u0435\u043d\u0438\u0434\u0436\u043c\u044a\u043d\u0442\u201d"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u0417\u0430\u0435\u0434\u043d\u043e \u0441 \u043d\u0430\u0448\u0438\u0442\u0435 \u043f\u0440\u0438\u044f\u0442\u0435\u043b\u0438&nbsp;<a href=\"https:\/\/www.karieri.bg\/karieren_klub\/3915697_arc_academy_obiaviava_konkurs_za_magisturski_stipendii\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u041a\u0430\u0440\u0438\u0435\u0440\u0438.\u0431\u0433<\/a>&nbsp;\u0441\u0442\u0430\u0440\u0442\u0438\u0440\u0430\u0445\u043c\u0435 \u043a\u043e\u043d\u043a\u0443\u0440\u0441 \u043d\u0430 \u0442\u0435\u043c\u0430&nbsp;<strong>\u201c\u041a\u0430\u043a \u0449\u0435 \u043f\u0440\u0435\u0432\u044a\u0440\u043d\u0430 \u0445\u043e\u0431\u0438\u0442\u043e \u0441\u0438 \u0432 \u0431\u0438\u0437\u043d\u0435\u0441\u201d<\/strong>. \u0410\u0432\u0442\u043e\u0440\u0438\u0442\u0435 \u043d\u0430 \u043f\u0435\u0442\u0442\u0435 \u043d\u0430\u0439-\u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u0438 \u0438 \u0432\u0434\u044a\u0445\u043d\u043e\u0432\u044f\u0432\u0430\u0449\u0438 \u0438\u0434\u0435\u0438 \u0449\u0435 \u043f\u043e\u043b\u0443\u0447\u0430\u0442&nbsp;<strong>50% \u043e\u0442 \u0441\u0442\u0438\u043f\u0435\u043d\u0434\u0438\u044f\u0442\u0430<\/strong>&nbsp;\u0437\u0430 \u043c\u0430\u0433\u0438\u0441\u0442\u044a\u0440\u0441\u043a\u0430\u0442\u0430 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0430 \u201c\u0420\u0435\u043a\u043b\u0430\u043c\u0430 \u0438 \u0431\u0440\u0430\u043d\u0434 \u043c\u0435\u043d\u0438\u0434\u0436\u043c\u044a\u043d\u0442\u201d, \u0441\u044a\u0437\u0434\u0430\u0434\u0435\u043d\u0430 \u0441\u044a\u0432\u043c\u0435\u0441\u0442\u043d\u043e \u0441\u044a\u0441 Saatchi&amp;Saatchi \u0438 \u0412\u0438\u0441\u0448\u0435\u0442\u043e \u0443\u0447\u0438\u043b\u0438\u0449\u0435 \u043f\u043e \u043c\u0435\u043d\u0438\u0434\u0436\u043c\u044a\u043d\u0442 (\u0412\u0423\u041c). \u0421\u0442\u0438\u043f\u0435\u043d\u0434\u0438\u0438\u0442\u0435 \u0441\u0435 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u044f\u0442 \u043e\u0442&nbsp;<a href=\"https:\/\/www.econt.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u0415\u041a\u041e\u041d\u0422<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u043e\u0432\u0435\u0447\u0435 \u0437\u0430 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0430\u0442\u0430 \u201c<a href=\"https:\/\/arc.academy\/bg\/programi\/branding\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u0420\u0435\u043a\u043b\u0430\u043c\u0430 \u0438 \u0431\u0440\u0430\u043d\u0434 \u043c\u0435\u043d\u0438\u0434\u0436\u043c\u044a\u043d\u0442<\/a>\u201c.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0417\u0430\u0434\u0430\u0447\u0430\u0442\u0430<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041c\u043d\u043e\u0433\u043e \u0445\u043e\u0440\u0430 \u0438\u043c\u0430\u0442 \u0445\u043e\u0431\u0438 \u2013 \u043d\u0430\u0432\u044f\u0440\u043d\u043e \u0438 \u0432\u0438\u0435 \u0438\u043c\u0430\u0442\u0435. \u0421\u0438\u0433\u0443\u0440\u043d\u043e \u0441\u0442\u0435 \u043c\u0438\u0441\u043b\u0438\u043b\u0438 \u043a\u0430\u043a \u043c\u043e\u0436\u0435 \u0434\u0430 \u0441\u0442\u0430\u043d\u0435 \u043e\u0442 \u043d\u0435\u0433\u043e \u0440\u0435\u0430\u043b\u0435\u043d \u0431\u0438\u0437\u043d\u0435\u0441? \u0422\u043e\u0447\u043d\u043e \u0442\u0435\u0437\u0438 \u0438\u0434\u0435\u0438 \u0438\u0441\u043a\u0430\u043c\u0435 \u0434\u0430 \u0447\u0443\u0435\u043c.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0420\u0430\u0437\u043a\u0430\u0436\u0435\u0442\u0435 \u043d\u0438 \u0437\u0430 \u0441\u0432\u043e\u0435\u0442\u043e \u0445\u043e\u0431\u0438 \u0438 \u043a\u0430\u043a \u0431\u0438\u0445\u0442\u0435 \u043d\u0430\u043f\u0440\u0430\u0432\u0438\u043b \u043e\u0442 \u043d\u0435\u0433\u043e \u0440\u0435\u0430\u043b\u0435\u043d \u043f\u0440\u043e\u0434\u0443\u043a\u0442 \u0438\u043b\u0438 \u0443\u0441\u043b\u0443\u0433\u0430. \u041a\u043e\u0438 \u0449\u0435 \u0431\u044a\u0434\u0430\u0442 \u0432\u0430\u0448\u0438\u0442\u0435 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0438 \u0438 \u043f\u0430\u0440\u0442\u043d\u044c\u043e\u0440\u0438? \u041a\u0430\u043a \u0449\u0435 \u0441\u0442\u0438\u0433\u043d\u0435\u0442\u0435 \u0434\u043e \u0442\u044f\u0445 (\u043b\u0438\u0447\u043d\u043e \u0438 \u043e\u043d\u043b\u0430\u0439\u043d)? \u041a\u0430\u043a \u0449\u0435 \u0441\u0435 \u043a\u0430\u0437\u0432\u0430 \u0431\u0440\u0430\u043d\u0434\u044a\u0442&nbsp;\u0432\u0438&nbsp;\u0438 \u043a\u0430\u043a\u0432\u043e \u0438\u0441\u043a\u0430\u0442\u0435 \u0434\u0430 \u043e\u0437\u043d\u0430\u0447\u0430\u0432\u0430 \u0442\u043e\u0439 \u0437\u0430 \u0445\u043e\u0440\u0430\u0442\u0430? \u0421 \u043a\u043e\u0438 \u0431\u0440\u0430\u043d\u0434\u043e\u0432\u0435 \u0449\u0435 \u0441\u0435 \u043a\u043e\u043d\u043a\u0443\u0440\u0438\u0440\u0430 \u0438 \u043a\u0430\u043a\u0432\u043e \u043f\u043e\u0432\u0435\u0447\u0435 \u0449\u0435 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0438 \u043e\u0442 \u0442\u044f\u0445?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0424\u043e\u0440\u043c\u0430\u0442\u044a\u0442<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u043d\u0430\u043f\u0440\u0430\u0432\u0438\u0442\u0435&nbsp;\u0432\u0441\u0438\u0447\u043a\u043e, \u043a\u043e\u0435\u0442\u043e \u0449\u0435 \u043f\u043e\u043c\u043e\u0433\u043d\u0435 \u0434\u0430 \u0440\u0430\u0437\u0431\u0435\u0440\u0435\u043c \u043f\u043e-\u0434\u043e\u0431\u0440\u0435 \u043a\u0430\u043a \u0449\u0435 \u043f\u0440\u0435\u0432\u044a\u0440\u043d\u0435\u0442\u0435 \u0445\u043e\u0431\u0438\u0442\u043e \u0441\u0438 \u0432 \u0431\u0438\u0437\u043d\u0435\u0441 \u2013 \u043e\u0442 \u043f\u0440\u0435\u0437\u0435\u043d\u0442\u0430\u0446\u0438\u044f \u043f\u0440\u0435\u0437 \u0438\u043d\u0442\u0435\u0440\u0430\u043a\u0442\u0438\u0432\u043d\u043e \u0432\u0438\u0434\u0435\u043e \u0434\u043e \u0438\u0437\u043f\u0440\u0430\u0449\u0430\u043d\u0435 \u043d\u0430 \u0440\u0435\u0430\u043b\u0435\u043d \u043f\u0440\u043e\u0435\u043a\u0442&nbsp;\u0432 \u0438\u0437\u0431\u0440\u0430\u043d \u043e\u0442 \u0432\u0430\u0441 \u0444\u043e\u0440\u043c\u0430\u0442. \u0412\u0430\u0436\u043d\u043e\u0442\u043e \u0435 \u0434\u0430 \u043f\u043e\u043a\u0430\u0436\u0435\u0442\u0435 \u0438\u0434\u0435\u044f\u0442\u0430 \u0441\u0438 \u0432 \u043f\u044a\u043b\u043d\u0438\u044f \u0439 \u0438 \u043f\u043e\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u043d \u0432\u0438\u0434.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0417\u0430 \u0434\u0430 \u0443\u0447\u0430\u0441\u0442\u0432\u0430\u0442\u0435 \u0432 \u043a\u043e\u043d\u043a\u0443\u0440\u0441\u0430, \u0438\u0437\u043f\u0440\u0430\u0442\u0435\u0442\u0435 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u044f\u043d\u0435 \u043d\u0430 \u0438\u043c\u0435\u0439\u043b:&nbsp;<a href=\"mailto:branding@arc.academy\" target=\"_blank\" rel=\"noreferrer noopener\">branding@arc.academy<\/a>&nbsp;\u0438\u043b\u0438 \u043f\u043e \u043f\u043e\u0449\u0430\u0442\u0430 \u043d\u0430 \u0430\u0434\u0440\u0435\u0441: \u0421\u043e\u0444\u0438\u044f 1124, \u0436.\u043a. \u201c\u042f\u0432\u043e\u0440\u043e\u0432\u201d, \u0443\u043b. \u201c\u041c\u0438\u0437\u0438\u044f\u201d 23, ARC Academy.&nbsp;<strong>\u041a\u0440\u0430\u0439\u043d\u0438\u044f\u0442 \u0441\u0440\u043e\u043a \u0437\u0430 \u043a\u0430\u043d\u0434\u0438\u0434\u0430\u0442\u0441\u0442\u0432\u0430\u043d\u0435 \u0435&nbsp;<\/strong><strong>24<\/strong><strong>&nbsp;<\/strong><strong>\u044e\u043d\u0438<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u0435\u0442\u0438\u043c\u0430\u0442\u0430&nbsp;\u0444\u0438\u043d\u0430\u043b\u0438\u0441\u0442\u0438 \u0449\u0435 \u0431\u044a\u0434\u0430\u0442 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438 \u043e\u0442 \u0436\u0443\u0440\u0438 \u0432 \u0441\u044a\u0441\u0442\u0430\u0432<strong>:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0421\u0442\u0430\u043d\u0438\u043c\u0438\u0440&nbsp;\u0410\u043d\u0434\u043e\u043d\u043e\u0432,&nbsp;Ph.D., Program Director Advertising and Brand Management,&nbsp;ARC Academy<br>\u041f\u0435\u0442\u044f \u0413\u0440\u0438\u0433\u043e\u0440\u043e\u0432\u0430,&nbsp;Director of Student Success, \u0410RC Academy<br>\u0414\u043e\u043d\u043a\u0430 \u0418\u043b\u0438\u0435\u0432\u0430,&nbsp;Head of Brand Management,&nbsp;Econt<br>\u041a\u0438\u0440\u0438\u043b \u041a\u0438\u0440\u0447\u0435\u0432, \u0440\u0435\u0434\u0430\u043a\u0442\u043e\u0440 \u0432 \u201c\u041a\u0430\u043f\u0438\u0442\u0430\u043b\u201d \u0438 \u201c\u041a\u0430\u0440\u0438\u0435\u0440\u0438\u201d<br>\u0418\u0433\u043b\u0438\u043a\u0430 \u0424\u0438\u043b\u0438\u043f\u043e\u0432\u0430, \u0440\u0435\u0434\u0430\u043a\u0442\u043e\u0440 \u0432 \u201c\u041a\u0430\u043f\u0438\u0442\u0430\u043b\u201d \u0438 \u201c\u041a\u0430\u0440\u0438\u0435\u0440\u0438\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u043e\u0431\u0435\u0434\u0438\u0442\u0435\u043b\u0438\u0442\u0435 \u0449\u0435 \u0431\u044a\u0434\u0430\u0442&nbsp;<strong>\u0443\u0432\u0435\u0434\u043e\u043c\u0435\u043d\u0438 \u043b\u0438\u0447\u043d\u043e \u0434\u043e&nbsp;<\/strong><strong>30<\/strong><strong>&nbsp;<\/strong><strong>\u044e\u043d\u0438<\/strong><strong>&nbsp;201<\/strong><strong>9<\/strong><strong>&nbsp;\u0433.<\/strong>, \u0430 \u0438\u043c\u0435\u043d\u0430\u0442\u0430 \u0438\u043c \u0449\u0435 \u0431\u044a\u0434\u0430\u0442 \u043e\u0431\u044f\u0432\u0435\u043d\u0438 \u043e\u0444\u0438\u0446\u0438\u0430\u043b\u043d\u043e \u043d\u0430 \u0441\u0430\u0439\u0442\u0430 \u043d\u0430 karieri.bg&nbsp;\u0438 \u043d\u0430&nbsp;arc.academy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0417\u0430\u0435\u0434\u043d\u043e \u0441 \u043d\u0430\u0448\u0438\u0442\u0435 \u043f\u0440\u0438\u044f\u0442\u0435\u043b\u0438&nbsp;\u041a\u0430\u0440\u0438\u0435\u0440\u0438.\u0431\u0433&nbsp;\u0441\u0442\u0430\u0440\u0442\u0438\u0440\u0430\u0445\u043c\u0435 \u043a\u043e\u043d\u043a\u0443\u0440\u0441 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\u0441\u044a\u0437\u0434\u0430\u0434\u0435\u043d\u0430 \u0441\u044a\u0432\u043c\u0435\u0441\u0442\u043d\u043e \u0441\u044a\u0441 Saatchi&amp;Saatchi \u0438 \u0412\u0438\u0441\u0448\u0435\u0442\u043e \u0443\u0447\u0438\u043b\u0438\u0449\u0435 \u043f\u043e \u043c\u0435\u043d\u0438\u0434\u0436\u043c\u044a\u043d\u0442 (\u0412\u0423\u041c). \u0421\u0442\u0438\u043f\u0435\u043d\u0434\u0438\u0438\u0442\u0435 \u0441\u0435 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u044f\u0442 \u043e\u0442&nbsp;\u0415\u041a\u041e\u041d\u0422. \u041f\u043e\u0432\u0435\u0447\u0435 \u0437\u0430 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0430\u0442\u0430 \u201c\u0420\u0435\u043a\u043b\u0430\u043c\u0430 \u0438 \u0431\u0440\u0430\u043d\u0434 \u043c\u0435\u043d\u0438\u0434\u0436\u043c\u044a\u043d\u0442\u201c. \u0417\u0430\u0434\u0430\u0447\u0430\u0442\u0430 \u041c\u043d\u043e\u0433\u043e \u0445\u043e\u0440\u0430 \u0438\u043c\u0430\u0442 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