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Kalina Panayotova

Founder of wordborn, lecturer in creative writing and storytelling


Kalina has been involved in business development for nine years. Participated in the creation of many new businesses and partnerships for the holding where she worked. At the same time, she started writing which at one point led to the natural merging of business and writing and the birth of wordborn – a consulting company that aims to help professionals express themselves more effectively through creative writing techniques.

She loves werewolves, fights and zombies, and perhaps the best part of her profession is the opportunity to incorporate this passion into her work.


Kalina has won numerous awards and many of her stories have been published. She is also the author of a novel “Saw for locks”.

Her latest achievement is becoming part of ARC Academy as a lecturer.