Advertising and Brand Management


Advertising and Brand Management

Programme profile

Our program “Advertising and Brand Management” covers the whole cycle of the creation and life of a brand. It begins with lectures on analyzing the customers and their environment, followed by innovations in product development and the building of a brand, the development of creative strategic thinking and the final focus on the ways to communicate the message.

This Master’s program was created by practitioners with continuous and deep experience in marketing and communication, in partnership with Varna University of Management (VUM).

The branding program is delivered in Bulgarian and is an officially accredited Master’s Program through VUM.