How to Make Concept Art That Stands Out

Concept art plays a crucial role in the development of characters and environments for various forms of media, including video games, movies, and animations. Creating concept art that stands out requires a combination of creativity, skill, and attention to detail. In this article, we will explore the key aspects of making concept art that captures attention and sparks imagination. We will delve into the differences between character concept art and environmental concept art, and provide tips and techniques for each. So let’s dive in!

Character Concept Art vs Environmental Concept Art

Character Concept Art and Environmental Concept Art serve different purposes in the creation of visual narratives.

Character Concept Art

Character concept art centers around the design and development of unique and visually compelling characters. It involves the creation of individuals who embody specific traits, personalities, and roles within the narrative. Character concept artists work on bringing these characters to life by considering various elements, including their physical appearance, clothing, accessories, facial expressions, and unique features.

The primary objective of character concept art is to evoke emotions, establish a connection with the audience, and drive the narrative forward through the portrayal of captivating individuals. The artist strives to create characters with a distinctive visual identity, ensuring they stand out and leave a lasting impression. This may involve exploring different poses, dynamic gestures, and unique silhouettes that reflect the character’s personality and purpose in the story.

Environment Concept Art

On the other hand, environment concept art revolves around the creation of immersive and visually captivating settings within which characters interact and the story unfolds. It focuses on designing landscapes, architectural structures, natural or fantastical elements, and the overall ambiance of a particular location. Environment concept artists aim to convey a sense of place and atmosphere that complements the narrative.

The objective of environment concept art is to transport the audience into a different world, whether it’s a futuristic cityscape, a mystical forest, or an ancient ruin. Artists work on developing compositions, perspectives, lighting, colors, and textures that effectively communicate the intended mood, tone, and visual aesthetics of the environment. They consider how the environment enhances the story, provides context, and evokes emotions.

While character concept art emphasizes the individuality and visual appeal of characters, environment concept art focuses on creating immersive and visually striking worlds that serve as backdrops for the characters’ journeys. Both forms of concept art are essential in visual storytelling, as they complement each other and contribute to the overall narrative experience.

Create a Plan and Gather References

Before diving into creating concept art, it is essential to have a clear plan in mind. Determine the purpose and context of the artwork, as well as the desired style and mood. Research and gather references related to the specific character or environment you are creating. References can include images, photographs, and even real-life observations. They provide valuable inspiration and ensure that your artwork remains grounded in reality while adding your unique artistic flair.

Experiment with Different Art Styles

Exploring various art styles is a great way to make your concept art stand out. Experiment with different techniques, such as realistic, stylized, or even abstract approaches. Each style offers a different visual language and can evoke different emotions. Don’t be afraid to step out of your comfort zone and try new styles, as this can help you discover your own unique artistic voice.

How to Make Character Concept Art That Stands Out

Character concept art is a vital component of visual storytelling, whether it’s for video games, movies, or animations. Creating character concept art that truly stands out requires a combination of creativity, attention to detail, and a distinct artistic vision. In this article, we will explore three key aspects to consider when making character concept art that captures attention and leaves a lasting impression.

Have a Distinctive Character Contour

One of the first things that catch the viewer’s eye is the silhouette and contour of a character. A distinctive and well-defined contour can make a character instantly recognizable and visually appealing. Experiment with interesting shapes, proportions, and exaggerations that reflect the character’s personality and role in the story. Play around with different poses and dynamic gestures to add a sense of movement and impact to your artwork.

Experiment with the Main Details

The main details of a character play a crucial role in bringing them to life and making them memorable. Pay close attention to facial expressions, clothing, accessories, and unique traits that define the character’s identity. Consider the character’s backstory, occupation, and cultural influences when designing these details. They can add depth and authenticity to your character and make them more relatable to the audience. Remember to strike a balance between complexity and simplicity, ensuring that the details enhance rather than overwhelm the character’s overall design.

Try Different Colors and Ways of Visualization

 Colors are powerful tools that can evoke emotions, set moods, and create visual impact. Experiment with different color schemes and palettes to find the right combination that suits your character and the intended atmosphere. Consider the character’s traits, environment, and narrative context when selecting colors. Warm colors can convey energy and passion, while cooler tones may evoke tranquility or mystery. Additionally, explore various ways of visualization, such as line art, cel-shading, or digital painting, to find the style that best brings out the character’s essence and uniqueness.

How to Make Environmental Concept Art That Stands Out

Environmental concept art is a crucial aspect of visual storytelling, creating immersive and captivating settings that transport audiences to different worlds. To make your environmental concept art truly stand out, you need to pay attention to key elements such as composition, perspective, colors, and shading. In this article, we will explore two important aspects to consider when creating environmental concept art that captures attention and leaves a lasting impact.

Experiment with Composition and Perspective

Composition and perspective play vital roles in the visual impact of your environmental concept art. Create dynamic and engaging compositions that guide the viewer’s eye and enhance the sense of depth and scale. Explore different angles, viewpoints, and camera placements to add excitement and intrigue to your environments. Consider using the rule of thirds, leading lines, and focal points to create visually interesting and balanced compositions that draw viewers into the scene. Experimenting with composition and perspective can elevate the overall impact and storytelling of your environmental concept art.

Experiment with Colors and Shading

Colors and shading are powerful tools in setting the mood, atmosphere, and believability of your environmental concept art. Experiment with different color palettes to create unique and captivating environments. Consider the narrative context and emotions you want to convey. Warm colors can evoke a sense of energy and vibrancy, while cooler tones can create a calm or mysterious ambiance. Additionally, pay attention to lighting and shading techniques to add depth and realism to your environments. Understanding how light interacts with different surfaces and materials can bring your concept art to life and make it more immersive.

By experimenting with composition, perspective, colors, and shading, you can create environmental concept art that stands out and captures the imagination of viewers.

Conclusion

Creating concept art that stands out requires a combination of artistic skill, creativity, and attention to detail. Whether you are working on character concept art or environmental concept art, following the tips and techniques mentioned above can help you create visually captivating and memorable artwork. Remember to stay open to experimentation, gather references, and develop your unique artistic style. With practice and dedication, your concept art will continue to improve, leaving a lasting impression on the viewers. If you want to learn more about concept art, you can learn more about our concept art program here